There’s a fine line between ‘value’ and ‘emphasis’.
Value is about ideas related to a return or a cost.
Emphasis is about what we regards as being important or meaningful.
Creativity is a subjective term and an even more subjective action. It is also ‘judged’by others in a society that likes to place ‘values’ on thing as opposed to levels of respect and reverence.
To tackle something creatively means you are using the abilities and skills you posses to come with a unique response to the issue. You are ‘taking your own path’ so to speak and not following the ‘herd’.
The difference between a creative and non-creative approach is a value judgement which is why the term creativity is also value laden.
Creativity is about change and progress and it should be applied wherever possible. This does not mean however, that something that’s not ‘creative’ is not worthy. The outcome would realistically decide that.